Step 1: What is your business objectives.

  1. What are your main challenges when it comes to lead generation or what have you faced in the past?

  2. What advertising and marketing are working well now, and what needs to be improved?

  3. How do you see us helping you?

  4. What product or service do you sell or provide?

  5. Who are your ideal target customers?

  6. What do your ideal target customers do and where do they come from?

  7. What are your ideal target customers talking about?

  8. Do you know the language of your market and what terminologies your hyper customers are using?

  9. What are the major challenges your Ideal target customers face?

If you can answer the questions to step 1, you move to step 3, and if not you move to step 2

Step 2: Carry out a survey

When you carry out a survey, you want to learn more about your ideal target customers as well as put them into different segments for marketing purposes.

  1. Your survey should contain segmentation questions that would help you identify the different areas your target customers are having problems in. The major challenges they face and what they are talking about

  2. Focus on the information given by your ideal target. ( Note that depth is more important than frequency)

  3. Focus on the choice of language of your ideal target (hyper most engaged segment of your quiz) as this would enable you to know what words or phrases to include in your quiz that will resonate with them ( Enables you to write content in that in an expert manner)

Ask yourself the following questions:

  1. Is your survey title hook irresistibly click-worthy?

  2. Are your survey results share-worthy?

  3. Are your survey questions compelling enough?

Use these tips when creating your survey.

  1. Brainstorm LeadQuizzes hook ideas (Find the overlap between broadness and specificity in your survey title)

  2. Start from the result and move up to the questions. Ensure that your result gives the audience a measure of self-discovery.

  3. Include segmentation questions and ensure that you personalize the experience for each segment using LeadQuizzes logic branching. ( Customize the questions, results, landing page, offers page of each segment)

  4. Ensure your outcome is not to obvious but accurate.

Step 3: Create Your Quiz or Assessment

When creating your quiz the one thing you should focus on is ensuring that your quiz offers a measure of self-discovery. Ensure that your audience learns something about themselves. Create a quiz that evokes emotions in your audience.

Ask yourself the following questions:

  1. Is your quiz title irresistibly click-worthy?

  2. Are your results share-worthy?

  3. Are your questions compelling enough?

There are three frameworks that you can use to ensure that your quiz or assessment gives your audience a measure of self-discovery.

The Killer framework: The fear of loss is more effective than the promise of gain. Use quiz hooks that create this fear of loss. Examples include

  1. Do you make these mistakes in English, Facebook Ads, Email marketing, etc. ?

  2. Do you make 1 of these 5 mistakes in trying to lose weight, your Facebook Ads, email marketing campaigns, when creating content, etc. ?

  3. When it comes to breathing underwater do you make 1 of these 3 mistakes?

The Type Framework: This framework involves putting your audience into different categories. Use quiz hooks that informs your audience that they would be diagnosed and placed in a category. Examples include

  1. What Disney, USA president, Superhero are you?

  2. What is your entrepreneurial profile?

  3. What is your metabolism, weight loss, muscle fiber type

  4. What email service provider is right for you.

The Score Framework: This framework involves identifying different levels for your audience in relation to there peers. Using LeadQuizzes you can create different ranges for your audience. Ensure you only use this framework when you have quantifiable metrics. Use quiz hooks that informs your audience that they would be given a score or grade. Examples include

  1. Do you know your real age compared to your calendar age?

  2. Do you know your authority, Leadership score?

Once you identify the framework that is in line with the business objectives you can move on to creating your quiz or assessment. Use these tips to achieve this.

  1. Brainstorm LeadQuizzes hook ideas (Find the overlap between broadness and specificity in your survey title)

  2. Start from the result and move up to the questions. Ensure that your result gives the audience a measure of self-discovery.

  3. Include segmentation questions and ensure that you personalize the experience for each segment using LeadQuizzes logic branching. ( Customize the questions, results, landing page, offers page of each segment)

  4. Ensure your outcome is not too obvious but accurate.

Step 4: Segmenting your Audience

There are 3 main ways to segment your audience.

Segmentation According to Journey: You make use of this type of segmentation when you have a business where you take people on a journey. You include segmentation questions that would tell you the stage they are in their journey.

Segmentation Based on their Challenge: You make use of this type of segmentation when you want to identify the biggest challenges your audience are facing inline with your business. You include segmentation questions that would tell you the major challenges they are facing.

Segmentation Based on their Situation: You make use of this type of segmentation when you want to identify the different situations your audience are facing inline with your business. You include segmentation questions that would tell you the various situations they are in.

Once you have identified how you want to segment your audience based on your business objective you move onto personalizing the experience of your quiz or assessment for each segment (Personalize the questions, images, outcomes, landing page, sales page, etc). If you are selling only one particular product your experience should drive your different segments to that one product (Perceived customization), while if you are selling two or more products your experience should drive your segments to the product that is in line with their segment (Pure Customization).

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