Part 1: What can you do with Google Ads Integration.

Part 2: Setting up your Google Ads Integration with LeadQuizzes.

Part 3: Configuring your Google Ads Conversion & Re-marketing Tags.

Part 4: Verifying Google Ads Conversion & Re-marketing Tag Triggers using Google Tag Assistant.

Part 1: What can you do with Google Ads Integration.

With LeadQuizzes' Google Ads Integration you can create powerful Google Ads campaigns including the following:

  • Setup conversion tracking.
  • Setup Google Ads remarketing campaigns based on; quiz result, quiz view, quiz completion & lead form submission.
  • Setup personalized Google Ads campaigns and reduce cost per lead while increasing conversions.

Part 2: Setting up your Google Ads Integration with LeadQuizzes.

1. Start your Google Ads Integration setup with LeadQuizzes by clicking on Conversions under Tools & Settings at the top of your Google Ads Manager.

2. Next, click on the plus sign to create a New Conversion in the Conversion page.

3. Next, select Website Conversions.

4. In the New Conversion Action window that opens up, fill in the form (select the conversion category, name, value, and count), and click Create and Continue.

5. Next, select Install the tag yourself.

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6. On the page that appears, you will find your Google Ads Global Site Tag. Copy this tag to a notepad and Login to your LeadQuizzes account.

7. On your LeadQuizzes dashboard click "Settings" in the top right-hand corner & select "Integrations" from the settings menu.

8. On the integrations page, find the Google Ads integration & click "Setup".

9. In the popup that appears, paste your Global Site Tag into the box and click "Save".

10. If this is done correctly, you will see the description as Connected instead of Setup. You can also Edit and Delete this connection at any time by clicking on the icons.

Part 3: Configuring your Google Ads Conversion & Re-marketing Tags with LeadQuizzes.

Now that you have your Google Global Site Tag Setup in LeadQuizzes. Let's move on to configuring your Google Ads Conversion & Remarketing Tags with your LeadQuizzes content.

The most efficient way to do this would be to set up separate Conversion & Remarketing Tags for each trigger in your content. You can however still use the same tag for all triggers.

How to Setup Conversion Tags in Google Ads Manager:

1. To set up conversion tags for your Google Ads go to Conversions under Tools & Settings at the top of your Google Ads Manager.

2. On the Conversions page that opens, click on the plus sign to create a New Conversion.

3. Next, select Website conversions under New conversion action.

4. Next, on the page that opens up, fill in the form (select the conversion category, set conversion name, value, and count), and click Create and Continue.

5. Next, select Install the tag yourself under Tag setup.

6. On the page that appears, you will find your Google site tag as well as your Event snippet for this conversion. Copy this event snippet to a notepad and click on the Next button.

7. Finally, click on Done to finish creating your Google Ads conversion tag.

How to Setup Re-marketing Tags in Google Ads Manager:

1. To set up your Remarketing Tags for your Google Ads go to Audience manager under Tools & Settings at the top of your Google Ads Manager.

2. In the Audience manager page that opens, click on the plus sign to create a new remarketing list.

3. Next, select Website visitors from the drop-down.

4. Next, on the New Audience page that opens up, give your audience a name, and under the List members section, select Visitors of a page with specific tags. Next click on New Tag under the Tags section.

5. On the popup that appears, give your tag a name and click Save.

6. Next, under Get the tag, you will find your Google site tag as well as your Event snippet for this remarketing event. Copy this event snippet to a notepad and click on the Done button.

How to Configure your Google Ads Conversion & Re-marketing Tags with LeadQuizzes Content.

1. To begin configuring your Conversion & Remarketing Tags with your LeadQuizzes content. You will first have to select the content you would like to configure Conversion & Remarketing Tags for and Click the "Edit" icon on it.

2. Once you are in the Content Builder, click "Configure" on the top menu.

3. On the configure go to "Native Integrations" on the left-hand side and click on the "Add Integrations" button as shown below.

4. On the Configure integrations popup that appears, select "Google Ads " from the drop-down menu.

Note: Only integrations setup on the Integrations page under the settings tab in your website property will appear on the drop-down menu.

5. Once you select "Google Ads " from the drop-down menu, you will see the available Google ads triggers where you can add your Conversion & Remarketing Tags for On Content Load, On Content Finish, and Content Builder Elements.

On Content Load: With this, you can trigger Google ads Remarketing Tag upon your LeadQuizzes content loading.

On Content Finish: With this, you can trigger Google ads Conversion and Remarketing Tag upon your LeadQuizzes content completion.

Content Builder Elements (Form Fields and Results): With this, you can trigger Google ads Conversion and Remarketing Tag for your Form Fields and Results' Content Builder Elements.

  • Form FIelds: For the Form Fields Content Element, the Google ads Conversion and Remarketing Tag trigger upon Form submission.
  • Results: For the Results, the Google ads Conversion and Remarketing Tag trigger upon Result view.

Part 4: Verifying Google Ads Conversion & Remarketing Tag Triggers using Google Tag Assistant.

To verify your Google Ads Conversion & Remarketing Tag are working correctly follow the steps below.

1. Make sure that you have added & configured the Google site tag to your LeadQuizzes content. If not, read part 1-3 in this document.

2. Once this is verified and your content is published verify that you have the Google Tag Assistant added to a Google Chrome Browser from this link:https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en

3. Open your LeadQuizzes content with the content.leadquizzes.com/lp/ URL in a Google Chrome browser where the Google Tag Assistant extension is added.

4. Take your LeadQuizzes content from start to finish.

5. After taking your LeadQuizzes content from start to finish. Open up Google Tag Assistant extension to see the results of your Tag analysis. Make sure you do not have a popup blocker/privacy extension installed on your browser. This can prevent Google Tags from firing correctly.

Expanding each event will show you the tag values for the given event.

6. You can also verify that your Google ad tag is working correctly by viewing your audience manager and your conversions dashboard in your Google ad account.

Q: Will my Google ad tags work even when my LeadQuizzes content is embedded?

A: Your Google ad tags will work even when you have your LeadQuizzes content embed on your website. You can use the Google Tag assistant chrome extension to verify it. Make sure you do not have a popup blocker/privacy extension installed on your browser. This can prevent Google ad tags from firing correctly.

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