You made it! You generated a high-quality lead, and the customer is browsing your website, all but ready to sign up for your product or services. All they have to do is fill up the sign-up sheet, and this is the moment when all your hard work will pay off – or turn out to be in vain.

Complicated sign-up forms and seemingly pointless questions remind us of an old-school bureaucratic chore – something we all seek to avoid in our lives. So before you drive away your hard-earned customers with clumsy sign up sheets, let’s see how to use a regular content builder to turn this bridge between you and a buyer into a something like this!

1. Landing Page - Tell People What’s in It for Them

Before you make someone give you their email or personal info, explain what’s in it for them. It doesn’t have to be a glorious promise or bombastic advertisement – simply describe which features or perks are available to the registered users.

For example, Vimeo’s registration form simply explains what Vimeo Plus users get for their registration and $7 per month.

Keeping things simple may be a good option with an established video website. If you still have to win hearts and minds, the well-designed start screen is an excellent opportunity for that.

This fresh and appealing landing page communicates its message clearly and offers potential customers trial class and membership discount. Don’t worry if you’re not a skilled designer. It is fairly easy to make this cover with a predesigned template.

This is how the landing page looks in a registration form content builder. Whether you’re going to get creative like Zen Center or keep things simple like Vimeo depends entirely on your target audience. Content builders give you an opportunity to go with both options.

2. Don’t Be Too Nosy

Yes, we know, you need a lot of information, because that’s what drives your targeted marketing strategy in the first place. But getting too nosy is equivalent to a person talking about  marriage on a first date – the logical reaction to that is ‘hell, I am out of here.’

Employ the same logic with your sign up sheet – its goal is to acquire an email address or create a user account. Once you have a subscriber, you’ll have plenty of opportunities to see how they respond to your content or offers. But for starters, take it easy – name, number and/or email are quite enough.

Bottom line, if you want to take your chances and extract as much information as possible, mark the fields with any non-essential questions as optional. This way, you’ll allow subscribers to opt out of answering and still proceed with the sign-up.

3. Be Transparent and Helpful

Speaking of all that sweet data, be transparent about the way you are going to use it – most sign up sheets nowadays cannot be submitted without agreeing to the company’s Terms and Conditions. Content builders should come with an option to include the privacy policy.

If your sign-up process requires some particularly sensitive information (such as medical history), you can offer an extra explanation or go an extra mile by linking privacy assurances next to the delicate question. 

If the form requires more complicated information, don’t let people wonder what your requests mean. If there is any way you can clarify your questions, do it. You want to avoid any misunderstanding – both for yours and your customer’s sake.

4. Keep It Simple

When it comes to the sign-up sheet formatting, we’ve spoken at length about the famous F-pattern our eyes follow when we’re scanning the web pages, and the way smartphones further “verticalized” our instinctive eye movement. So, the verdict is in – keep the sign-up sheet as vertically aligned as possible. This format will also make the registration form mobile friendly.

Most designers claim that the labels located above each answer box have the most pros and the least disadvantages. 

Also, if your service requires a lengthy sign-up process, it is always a good idea to split the registration into separate, smaller segments. Sign up sheet templates offer you plenty of maneuvering space for creativity. These are the options you get in a standard drag & drop content builder menu.

However, if you decide to format the sign-up sheet, it should have a logical flow of thought – don’t be chaotic or random. If the sheet is segmented, each segment should contain a group of similar questions.

5. Make It Pretty

Adding design tweaks to your sign-up form is a good idea, as long as you don’t turn it into a circus performance. Keep in mind that sign-up sheet is a functional document first and foremost.

If you are going to add pictures or questions to the registration form, make sure that they don’t confuse people. For example, images may freshen up your sign up sheet, especially if people need to answer several questions – but don’t try to use them as a replacement for words.

This question could have quickly been answered via the drop-down menu, but if you’re targeting an audience that appreciates a good design – go with the more creative option.

A well designed, effective sign-up sheet is an important destination for your potential customers. If you want to create an amazing sign-up sheet for your business, try this marketer plan which features unlimited response, surveys & quizzes, interactive lead magnets, form builder and everything you need for high-quality lead generation.

Did this answer your question?