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How to Sync Lead Data with Klaviyo (Direct Integration)

Written by Hamad
Updated over a week ago

Boost your e-commerce marketing by connecting LeadQuizzes to Klaviyo. This integration allows you to sync lead profiles, capture contact details, and use automated mapping to segment your audience for targeted email and SMS flows.

Step 1: Connect Klaviyo to Your Content

  1. Open your quiz in the Content Builder and navigate to the Configure tab.

  2. Select Native Integrations from the sidebar and click Add Integration.

  3. Choose Klaviyo from the list and select the specific Klaviyo List you wish to grow.

Step 2: Map Your Form Fields

To ensure your lead data is organized in Klaviyo, you must map your LeadQuizzes fields:

  • Required Field: Map the Email Address (Klaviyo’s primary identifier).

  • Profile Details: Map the First Name, Last Name, and Phone Number.

  • Custom Properties: You can map quiz results or specific answers to Klaviyo custom properties (e.g., mapping a "Result" to the "Organization" or "Interest" field).

Step 3: Real-Time Data Updates

LeadQuizzes keeps your Klaviyo profiles fresh. If an existing contact takes your quiz again:

  • Automatic Refresh: Their profile information (Name, Phone Number, etc.) will be instantly updated with the latest information.

  • Property Updates: Any custom properties or tags mapped to the quiz results will also update to reflect the user's most recent interaction.

Step 4: Save & Publish

Once your mapping is finished, click Save. Ensure you Publish your content to activate the integration for live participants.

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