Streamline your e-commerce marketing by connecting LeadQuizzes directly to Drip. This guide shows you how to capture lead details, map custom fields, and use automated tagging to trigger powerful email workflows based on quiz results.
Step 1: Connect Drip to Your Content
Open your quiz in the Content Builder and navigate to the Configure tab.
Select Native Integrations from the sidebar and click Add Integration.
Choose Drip from the list and authorize your account.
Step 2: Map Your Fields
Ensure your lead data flows into the right places in Drip by mapping your fields:
Unique Identifier: Map the Email Address (required).
Subscriber Details: Map the First Name, Last Name, and Phone Number.
Custom Properties: You can map quiz answers or specific results to Drip custom fields for deeper segmentation.
Step 3: Automated Tagging for Segmentation
Segment your leads the moment they finish your quiz by applying Drip tags:
In the integration settings, navigate to the Tags or Results Mapping section.
Assign a specific tag (e.g., "Result 1" or "High Intent") to each quiz outcome.
When a lead completes the quiz, Drip will instantly apply the corresponding tag to their profile.
Step 4: Continuous Data Sync
LeadQuizzes ensures your Drip database is always accurate. If a lead returns and takes a quiz again using the same email:
Automatic Updates: Their name, phone number, and custom properties will be updated with the newest information.
Tag Accumulation: New tags will be added to their profile, allowing you to track their evolving interests or journey.
Reminder: Click Save and then Publish your content to ensure the integration is active for all live visitors.