The secret to a viral quiz isn't just the questions—it’s the Results Page. If a result makes a user look smart, insightful, or provides them with a flattering "Aha!" moment, they are significantly more likely to share it with their network.
The Shareworthy Formula
Craft a title that is both flattering and honest. It should be something a user would be proud to post on their social feed (e.g., "The Visionary Architect" or "The Master of Productivity").
Write 2–3 paragraphs describing their specific personality or outcome. Provide surprising insights that make the user feel "seen."
Use vibrant, high-quality images that "pop" when shared on social media platforms.
Always enable Social Media Share Links in your settings. This allows users to promote your brand to their friends and followers with a single click.
Never leave a user at a dead end. Use a clear Call to Action (CTA) like "Grab Your Discount" or "Learn More" to keep them moving through your funnel.
Psychology shows that people share content that makes them look good. By providing a high-value, flattering result, you leverage your audience's social reach to drive new traffic back to your quiz for free.
Note: A viral result page without a Call to Action is a missed opportunity. Even if they share the quiz, make sure you capture the value by offering a lead magnet or a special offer right on the results screen.